X factor analysis

Well we're moving into autumn and winter which can only mean one thing - its time for X factor!  Love it or loath it, you cannot ignore it, and we thought we'd look at applying some of our analysis techniques to the twitter chatter on the X factor finalists.

The analysis below shows sentiment analysis on twitter chatter on the finalists over the past week (including both Saturdays, the 30th and 23rd October), and we have focussed on those that have scored the worst. In the chart below, the finalists are ranked against each other, so Aiden has more often than not been ranked 1st and therefore done the best out of those not doing so well.

The analysis shows that Paige and Belle Amie consistently do badly, with Trayc also doing poorly. However Katie and Aiden in this group at least are performing well and would seem to be safe for the next few weeks.

Twitter Analysis: BP 210,000 tweets analysed, emerging stories and trends over a week

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Twitter Analysis

Our twitter analysis packages start at only £300 per month, for more details on the packages please view our website products page.  The keywords used here are: BP, Obama, Cost, Ocean. The cost of this analysis below would be only £400 a month, so only £100 for the weekly analysis as demonstrated in this BP example.  Incredible value for reputation management, and market research and other PR and marketing listening and measurement activities. 

Contextual trend analysis of BP


We have analysed twitter responses about BP in context over a week period, 06.06.10 to 12.06.10. 

Source: 210,000 twitter comments.


BP & Obama
In twitter comments mentioning BP, Obama was mentioned most regularly in the following context:
06.06.10 – spoken, hasn’t, directly, captured, being.
07.06.10 – spoken, hasn’t, president, doesn’t, administration, boot, neck, American.
08.06.10 – lashes, media, chief, afp, barack, fire, crisis.
09.06.10 – downplays, number, attack, enemy, public, osama, guardian, fears.
10.06.10 Day 3 – chairman, week, meet, invites, administration, update, Washington, allen.
11.06.10 – Britain, bullying, stop, demonising, says, cantor, eric, news.
12.06.10 – promise, ready, president, suspend, executives, retain, cash, mee (Massey Energy Co.)
The individual words build a story of Obama's reaction to the BP disaster.



BP & Cost
In twitter comments mentioning BP, cost was mentioned most regularly in the following tweet context:07.06.10 – billion, far, captures, reach, cleanup, same, current.
08.06.10 – florida, report, 195, jobs, real, flow, billions.
09.06.10 – pressure, political, default, company, soar, swaps, back, then.
10.06.10 – jobs, billion, 195, dollars, workers, fla, dollars, workers, 189.
11.06.10 - cost, real, estate, billion, coud, values, property, homeowners, clean.
12.06.10 - began, shares, almost, value, halved, people, mcartney, derek.

Over time, different costs emerge giving a wider picture of the far reaching negative effects of the BP disaster.

BP & Ocean
In twitter comments mentioning BP, ocean was mentioned most regularly in tweets containing these words:


06.06.10 – wants, fake, twitter, mocking, shut, ruining, account, nice.
07.06.10 – new, black, tumblr, blue, usual, replacing, fire, rig.
08.06.10 – shut, account, ruining, response, thats, company, ryanvaughan, acct.
09.06.10 – wants, fake, mocking, account, shut, ruining, company, want.
10.06.10 – million, campaign, spending, cleaning, agree, boycotting, too, aral.
11.06.10 – let,destroy, products, list, cannot, global, break, repercussions.
12.06.10 – let, destroy, list, won, products, destroying, cannot, break.

It appears in a backlash to BPs damage to the Ocean, there is an ongoing attempt to ruin BPs image with a infamous fake BP twitter account and list of products to boycott.

BP in context

The most common words surrounding BP continually over the week period are: spill, oil, news, Mexico, leak, gulf, disaster. The other top words surrounding BP in tweets are:06.06.10 – well, broken, captures, cap, containment, capturing, far, working, increasing, Won, chief, quit, florida, protest, dozens, reuters, news, yahoo.

07.06.10 – news, google, buys, search, words, real, keep, people, yahoo, coast, clean, guard, take, years, drilling, May, impacting, 120.

08.06.10 – google, buys, top, result, has, sponsored, links, purchased, appear, mashable, search, yahoo, terms, words, news, people, real, keep, engine, phrases, folks.

09.06.10 – leak, plans, clean, stop, hours, solid, contingency, complete, mexico, are, govt, doing, truth, leaders, speaks, citizen, spill—the, sharing, music, owes, damaging.

10.06.10 – Costner, day, water, million, Kevin, machines, gallons, sells, recycle, patent, technology, ignored, been, abt, remarks, making, snarky, barrels, new, gulf.

11.06.10 – are, doing, govt, leaders, truth, speaks, citizen, spill—the, could, video, cats, Nsfw, /via, kim, deals, coffee, know, needs, plug.

12.06.10 – obama, barack, nick, clegg, doing, are, truth, speaks, govt, citizen, spill—the, leaders, failures, fighting, can, gusher, made, worse, woes.The above words show that new stories and trends in context with BP are emerging daily.


We can analyse blogs, forums, and twitter comments seperately or combine all comments to demonstrate a wider picture on a topic across all these digital sources.

Please get in touch with jayne@brand-aura.com if you'd like further details.
If you want social media analysis carried out similar to the election trends analysis, whether political or another topic. Please view our affordable prices for Twitter and Social Media packages on http://www.brand-aura.com/products.html

Please get in touch with jayne@brand-aura.com.

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Discover more about Blueflow Technology http://www.blue-flow.com/The Twitter search application can only go far back as approximately two weeks and due to the twitter API it may not contain all tweets made on this subject.